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Builtboy: The Man Behind the Best Bodies of the Beauty Queen Biz (cont.)

My heart goes into every client when I’m working with her as though she was my one and only client in the world. When it’s time to morph those notes into a program, I usually listen to the soundtrack to Star Wars or Gladiator. It helps me see her program as her secret weapon in her ‘swimsuit showdown.’ My clients are so well adjusted, that even if the outcome isn’t as favorable as we hoped, she’s content because she has learned how to properly fuel her body with safe, sound nutrition and how to be efficient and effective with her workouts. In the end, it’s just the opinion of 5-7 people put on a panel to judge anyway.”

Built 2 Win was created to fill a void in the fitness industry. After reading about contestants being rushed to the hospital from dehydration and malnutrition during a state pageant's event, he created a screen name, “Builtboy,” and started offering advice to pageant contestants who were lost and confused about the correct way to go about achieving a healthy appearance.

“I started receiving notes from contestants everywhere, as far away as Hawaii, asking for help. It seemed as though the only resources that were available were men and women that were neither properly educated, nor were they effectively able to address some of the common issues and concerns regarding women’s bodies. The wheels started turning and I thought that I’d start responding and doing my best to help them.”

As the e-mails poured in, he learned that one trainer instructed a promising client to “only work on the front of the body. That’s the only side of you the judges are going to see if you walk right on stage.” The result caused imbalances in her musculature and postural problems.

A teen contestant’s mother wrote to Popovics since “Builtboy” had stressed the importance of nutrition. She turned to him for help after her daughter’s “pageant trainer” scoffed off requests to take a closer look at her food choices, explaining that as a teenager, nutrition wasn’t really that important because of her high metabolism.

Can 4 weeks really make a difference? Here's proof- the same young lady after a 4-week Emergency Body Blast program.

But the worst of the batch, according to a current Built 2 Win client, was a well-known trainer in the pageant circle who kept churning out the same, dated, at-home workout program for every girl. There was no strength training for the lower half of the body and none of the workouts that he sold were customized to address specific concerns. “What made it worse was that there was no interaction or communication after he was paid for the program. No phone calls, no sit-down discussions to evaluate progress, nothing. He’s done much more harm than good,” she says with irritation.

Justin adds, looking at his statuesque client “It’s ridiculous that this is what girls have had out there to ‘help them.’ If someone has just had rotator cuff surgery, scoliosis or other ailment, you need to address that during your program design. It’s laziness, a lack of true interest and completely unacceptable. There was clearly a need for a trustworthy, caring personal trainer that specialized in women’s bodies and I was going to meet that need.”

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