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Coverage of World System

A historical look at those
who've worn the crown

Tatana Kucharova
Miss World 2006

Eric Morley, Founder of the Miss World Pageant, began the Miss World competition in 1951. The pageant has held to encourage visitors to the Festival of Britain, to cross Waterloo Bridge to his dance hall.

The BBC televised Miss World from 1959 to 1979 and Thames Television carried it from 1980 to 1988. At its peak, the show drew an audience of 27.5 million in Britain alone. This was comparable to a royal wedding!

The Miss World pageant become one of the England's biggest generators of money for children's charities. It has now raised an incredible $250,000,000 thanks to the theme "Beauty with a Purpose," that was created by Julia Morley 25 years ago.

The incredible success of the Miss World Pageant could be based on the popular Miss World brand that has developed over the last 53 years - success that can be measured, by the fact that Miss World is now franchised in more than 140 countries.

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